Discover how Story School is empowering communications through executive education programs across Learning, Research, Advisory, Media and Art.
Story School
UM6P’s School of Communications
Stories make and change the world.
They capture imagination and inspire action.
Every communication is a story.
Every voice has
a story to tell.
In a world full of content, unique voices matter more than ever.
Story School is the communication laboratory of UM6P.
It is a school rooted in the reality of a transforming world, enabling both students and leaders to communicate effectively.
It offers executive and customized training, applied research, as well as strategic consulting in communication professions. This communication laboratory creates unique and enriching learning experiences, develops collaborations with local and international experts, and explores communication professions through impactful projects that combine art, research, and practice.
Story School aims to be a space for creation and exploration in communication, free from preconceived ideas.
UM6P’s school of communications
Story School is part of the Business & Management cluster at the Mohammed VI Polytechnic University (UM6P)
UM6P is a hub of education, research, innovation, and entrepreneurship for Africa. Located across multiple locations in Morocco, including Rabat-Salé, Benguerir, and Laâyoune, UM6P develops partnerships with world-class universities to foster leadership and specialized research training in focused areas. Through these partnerships, the university actively promotes excellence and advances in various research domains.
Through training a new generation of Moroccan and African researchers, entrepreneurs and leaders, UM6P contributes to the development of technology and human sciences.
About us
At UM6P’s school of communications, our Africa-centered executive education programs empower you to learn by doing, unlock creativity and transform your impact through storytelling.
“The
Storyteller”
Story School brings you “The Storyteller”: a disruptive newsletter designed to keep readers informed and inspired.
Our newsletter brings you updates, stories and articles that shed light on the power of communications and leadership. Helping you to find your voice and use it.
“Teaching at Story School is a fantastic experience.
The facilities are fabulous, the school team is highly dynamic,
and the students I’ve had the chance to meet have far-reaching aspirations.
But what’s most exciting is Story School’s vision and ambition for the future!”
Jean François Renaud
Digital Marketing, Marketing, Business Strategy
“Teaching at Story School is a fantastic experience.
The facilities are fabulous, the school team is highly dynamic,
and the students I’ve had the chance to meet have far-reaching aspirations.
But what’s most exciting is Story School’s vision and ambition for the future!”
Jean François Renaud
Digital Marketing, Marketing, Business Strategy
“I taught three courses offered by Story School, in collaboration with the Africa Business School.
Aimed at professionals from several major Moroccan companies,
these experiences have been remarkable and enriching.
We had the opportunity to delve into topics such as internal communication,
empathy, leadership, and nonviolent communication,
as well as crisis management and interpersonal conflict resolution.
Teaching with Story School has provided me the chance to experiment with various teaching methods,
all with one guiding principle: practical and interactive learning!”
Amandine Hamon
Organizational Communication
“Thank you very much for these
two training courses, which were top notch!
Some of the concepts shared
were particularly mind-opening.”
Attendee
Marketing & Digital issues and trends courses
“It’s necessary to understand
the importance and the power
that communication has in
an organization. Thank you!”
Attendee
Organizational communication training
“This training course enabled us to
familiarize ourselves with the rules
and best practices of corporate
writing and to learn from real cases
and practical experience.”
Attendee
Corporate and discourse writing training
“The speaker was particularly
interesting, and the training offered
us practical, realistic tools.”
Attendee
Crisis communication training
“The theater techniques for communication
session is very pragmatic and concrete and
has immediate applications for participants
in terms of posture and self-confidence when speaking.”
Attendee
Theater techniques for communication training
“I had the opportunity to accompany Story School on designing courses, specifically on how to prioritize, synthesize, and structure ideas, and how to write communication content. I was struck by two things: the high level of professionalism of the students and the seriousness of the educational support. The diversity of the audience’s backgrounds is a real asset to the teaching.”
Stanislas de Saint Hippolyte
Corporate writing and messaging
“Excited from the moment I received the invitation from Story School, I was impressed even before setting foot on the campus. Anything less would have been surprising since the school’s reason of being is centered around communication. For me, communication is the vehicle, the essence, of what brings people together. It highlights what we have in common while having the power to educate us and reveal other perspectives. The mission of Story School will have a ripple effect far beyond the university’s walls. And its strength lies right there.”
Martine St-Victor
Influence Communications
“I’ve had the pleasure of working with the Story School for some time now. I’ve found a rare blend of professionalism and good humor, enthusiasm, and seriousness. All in start-up mode. With experiences that come from all over the world and that radiate all over the world. But Story School is also, and perhaps above all, a team proud to be building a world-class educational infrastructure to train the Moroccan and African elites in Morocco and Africa. For the Story School, in the field of communications. For UM6P, to which it belongs, in a global sense. In short, a wonderful experience!”
Hakim El Karoui
Corporate & Discourse Writing, Strategic Communications, Crisis Communications
“As the Chief Digital Officer at a communications agency, I had the honor of conducting a course on Artificial Intelligence for executives at Story School. The professionals’ profiles and commitment, their curiosity and the exceptional learning environment provided by the University allowed us to have very enriching exchanges, in line with the reputation of UM6P.”
Thomas Fournier
Artificial Intelligence And Communications
“The Story School, for me, represents the joy of collaborating with a creative, imaginative & passionate team and contributing to the development of an innovative and disruptive communications trainings programs.”
Suzanne Sauvage
Agency Management, Art and Communications
“What a privilege to be involved in the development of a communications school in Morocco within UM6P! As a teacher at CELSA, Sciences Po, Sorbonne and other institutions, I am delighted and proud to actively contribute to the establishment of excellence in communications education in Morocco. After just a few months, Story School has already implemented its first educational program, now double-certified with Sciences Po Paris Executive Education. Customized training, research, and consulting—there’s still much more to be developed. The best is yet to come!”
Assaël Adary
Strategic Communication, Quantitative And Qualitative Studies, CSR, Educational Engineering
“For two days, we sought to understand, along with around forty trainees, how and why fake news proliferate and, most importantly, how to thwart them. Thanks to an attentive and inspiring team and the trainees from diverse backgrounds eager to share their experiences with fake news in their daily lives, the discussions were engaging and vibrant!”
Benjamin Dard
Information Sciences, Economy