Executive Master in Brand Strategy & Advertising
Do You Want to Become a Brand Game Changer?
If you’re here, it’s because you’re eager to learn more about our program. At Story School, our Executive Master’s in Brand Strategy & Advertising is designed to help you master the complexities of brand identity and advertising in a rapidly evolving context.
You’ll learn to combine a global vision with local resonance and develop strategic thinking that blends creativity, wisdom, and critical analysis. Our program includes practical workshops, real case studies, and interactions with industry experts to ensure you gain the skills needed to anticipate trends and understand new consumer behaviors.
Are you ready to reveal the Brand Game Changer within you? Let’s embark on this journey together and shape your future as a dynamic leader in the industry.
WHY ?
Designed for ?
Brand Managers
Marketing Directors
Communication Specialists
Creative Directors
Advertising Executives
Program Structure
The Master’s program is structured into two parts: a core curriculum and a specialization track, divided into four comprehensive modules.
Modules Overview
Module Breakdown
Pedagogical team
Mondher Abdennader
Branding expert, Co-founder of Napoleons
Nick Eagleton
Co-founder of Saboteur & Creative Director
Colin Green
Founder and Managing Director of Wildfire
Kenza Dadi
Partner in strategic consulting Branding and Marketing Expert in Valyans
Kristian Manchester
Executive Creative Director and Partner of Sid Lee
JJ. Streliski
Co-founder of Cossette Montréal Professor of Marketing and Brand at HEC Montréal
Nadr El Hana
Senior lecturer Digital Marketing Expert
Thomas Fournier
Digital Director at Sopexa HOPSCOTCH
Lucie Lebaz
Branding Expert, Trainer, Creative Transformative Personal Branding Speaker
Nouha Berrada
Marketing and Management Expert Management
Zouhair Yata
Director of Publications, La Nouvelle Tribune Managing Director, AD/HOC Agency
Badr El Fekkak
Expert Branding Strategy Managing Director à Cairns O’Neil
Degree
Dual Certification for Core Curriculum:
Upon successful completion of the core curriculum, students receive dual certification from UM6P Story School and Sciences Po Executive Education. Graduates earn the “Certificate of Fundamental Course in Communication” after submitting a research paper and passing their defense.
Executive Master’s Certification for Specialization:
Completing the specialization track grants students the UM6P-Story School “Executive Master’s in Brand Strategy & Advertising” recognizing their advanced expertise and practical skills in these critical areas.