1 week
Real-world brand strategy project with a market player. Fieldwork to analyze and adjust a brand strategy based on results.
Executive Master in Brand Strategy & Advertising
Become a Brand Strategy & Advertising Leader
If you’re here, it’s because you understand the fundamental importance of brand strategy and advertising in an interconnected and ever-evolving world.
The Master in Brand Strategy & Advertising at Story School empowers you to design, lead, and deploy impactful and ethical brand strategies while mastering the art of advertising to engage consumers and inspire action.
You’ll combine the best practices in traditional brand strategy with modern digital tools, creative campaign management, and data analysis to understand and influence the market. Through dynamic case studies, practical simulations, and real-world projects, you will become an expert capable of shaping the narratives that will define the future of brands.
The Master in Brand Strategy & Advertising at Story School empowers you to design, lead, and deploy impactful and ethical brand strategies while mastering the art of advertising to engage consumers and inspire action.
WHY ?
Designed for ?
Communications Directors
Brand Strategy Managers
Public Relations & Advertising Professionals
Digital Campaign Managers
Brand Managers and Product Managers
Program Structure
The Master’s program is structured into two parts: a core curriculum and a specialization track, divided into four comprehensive modules.
Modules Overview
Module Breakdown
Pedagogical team
Lucie Lebaz
Branding Expert, Trainer, Creative Transformative Personal Branding Speaker
Zouhair Yata
Director of Publications, La Nouvelle Tribune Managing Director, AD/HOC Agency
Badr El Fekkak
Expert Branding Strategy Managing Director à Cairns O’Neil
Mondher Abdennader
Expert en Branding Co-fondateur des Napoléons
Kristian Manchester
Executive Creative Director and Partner of Sid Lee
JJ. Streliski
Co-founder of Cossette Montréal Professor of Marketing and Brand at HEC Montréal
Nicolas Van Errum
Chief marketing officer à Sesami et expert branding
Nick Eagleton
Co-founder of Saboteur & Creative Director
Degree
Dual Certification for Core Curriculum:
Upon successful completion of the core curriculum, students receive dual certification from UM6P Story School and Sciences Po Executive Education. Graduates earn the “Certificate of Fundamental Course in Communication” after submitting a research paper and passing their defense.
Executive Master’s Certification for Specialization:
Completing the specialization track grants students the UM6P-Story School “Executive Master’s in Brand Strategy & Advertising” recognizing their advanced expertise and practical skills in these critical areas.