EXECUTIVE MASTER IN COMMUNICATION & SUSTAINABILITY

Duration

50 days (300 hours of over 18 months)

Language

French & English

Participants

25

Teaching method

On-site and online

Location

UM6P, Rabat

Intake

September 2024

Embark on a Transformative Journey: Mastering Communication and Sustainability

At Story School, we believe that despite the complexities of environmental and social challenges, mastering communications and sustainability is within everyone’s reach.

Our Executive Master’s in Communication and Sustainability program is designed to equip professionals with the skills to address these critical issues. Through a combination of theoretical insights and practical applications, our program ensures that participants can implement effective and responsible communication strategies, even without prior expertise in sustainability.

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WHY ?

Master ‘s in Communication and Sustainability Essentials

Prepare Strategic Communicators to understand the critical role of communication in driving energy transition and sustainability.

Drive Informed Decision-Making

Develop advanced communication skills to effectively interact with all stakeholders, and master interpersonal skills for networking, negotiating, and managing relationships with customers, suppliers, and partners.

Utilize Practical Tools

learn the pillars of responsible communication while considering diverse stakeholder perspectives.

Enhance Skills and Uncover Opportunities

Gain the tools to rethink, innovate, and develop sustainable businesses and organizations.

Learn from Renowned Experts

Develop the ability to operate in environments where sustainable development is the norm.

Designed for ?

Corporate Executives and Senior Managers

ESG and Sustainability Directors

Public Relations Specialists

Marketing and Brand Managers

CSR Leaders and Advisors

Program Structure

The Master’s program is structured into two parts: a core curriculum and a specialization track, divided into four comprehensive modules.

Modules Overview

Core Curriculum

96 hours of training: Spread over 16 days, focusing on building and reinforcing fundamental communication skills.

Specialization

Four teaching units: Divided into 24 sessions with a total of 300 hours, available in-person or online. This track includes international expert masterclasses and field immersions.

Module Breakdown

Fundamentals of ESG

Fundamentals of Sustainable Development
Fundamentals of Sustainability
ESG Strategy: Structuring
Responsible Finance Overview
ESG Governance

Stakeholder Management

Relations with ESG Stakeholders
Deployment of ESG Initiatives
ESG and the African Continent

Application of Sustainability to Communication

Fundamentals and KPIs of Responsible Communication
Transformational Leadership for Sustainability
Imaginaries of Communication and Biases in “Washing”
New Narratives of Sustainability
Law of Responsible Communication
Communicating on Sustainability

Practices of Responsible Communication

Responsible Influence
Carbon Footprint of Communication: Issues and Tools
Principles of Eco-Design in Communication Actions and Tools
Digital Accessibility: Issues and Tools
Organizing Eco-Responsible and Creative Events

Pedagogical team

Agnès Rambaud-Paquin

Founder, Executive Vice-President Senior Advisor to Les Enjeux et des Hommes

Assael Adary

Expert in Strategic Communication Co-founder of the research and consultancy firm Consultancy Occurrence

Nii Addy

Associate Director (Africa Outreach) Professor at McGill University Sustainability expert

Marie Laure Soulié

Senior Consultant in Communication and Transition Management

Dan Lambeth

Brunswick Partner Expert in Sustainability Management and Reporting

Pierre Victoria

Former Director of Sustainable Development at Veolia Associate Professor at Science Po - Rennes

Nwando Okonkwo Ajene

Expert in Strategic Communications, Corporate Social Responsibility & Branding

Dan Antoine Blanc Shapira

Co-founder of the events agency Sensation ! Expert in Sustainable Events

Hugues Carlier

Expert in Sustainability Fromer CEO at Enjeux et des Hommes

Degree

Dual Certification for Core Curriculum :
Upon successful completion of the core curriculum, students receive dual certification from UM6P Story School and Sciences Po Executive Education. Graduates earn the “Certificate of Fundamental Course in Communication” after submitting a research paper and passing their defense.

Executive Master’s Certification for Specialization:
Completing the specialization track grants students the UM6P-Story School “Executive Master’s in Communication and Sustainability,” recognizing their advanced expertise and practical skills in these critical areas.

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