Executive Master in Event Communication

Duration

50 days (300 hours of over 18 months)

Language

French & English

Participants

25

Teaching method

On-site and online

Location

UM6P, Rabat

Intake

September 2024

Join Us on an Innovative Journey: Redefining Event Communication

Understanding how to effectively prepare, manage, and leverage events is crucial to ensuring success and enhancing brand image.

Our Executive Master’s in Event Communication program empowers professionals with the essential skills for outstanding event design, coordination, and promotion. Through interactive learning and in vivo experiences, participants will engage directly with industry experts and gain practical insights that go beyond theoretical knowledge. This program equips you to create and manage exceptional events, driving success across the entire event lifecycle

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WHY ?

Design and Plan Successful Events

Gain the ability to design and plan events that align with your organization’s communication and marketing objectives, integrating project management to ensure all aspects are coordinated for success.

Enhance Communication and Interpersonal Skills

Develop advanced communication skills to effectively interact with all stakeholders, and master interpersonal skills for networking, negotiating, and managing relationships with customers, suppliers, and partners.

Master Marketing and Promotional Strategies

Acquire an in-depth understanding of marketing and promotional strategies, including the use of social media, digital marketing, and public relations, to maximize the visibility and impact of events.

Optimize Budget Management and Evaluate Effectiveness

Learn to manage budgets by optimizing resources and evaluating the effectiveness of events using analysis and feedback, ensuring that financial and operational objectives are met.

Innovate with Creative Event Concepts

Develop the ability to innovate and create memorable event concepts, adapt to different cultural contexts, and integrate modern event technologies to enhance the participant experience.

Designed for ?

Event Managers and Coordinators

Marketing and Communication Managers

Public Relations Specialists

Corporate Communication Executives

Brand Managers

Program Structure

The Master’s program is structured into two parts: a core curriculum and a specialization track, divided into four comprehensive modules.

Modules Overview

Core Curriculum

96 hours of training: Spread over 16 days, focusing on building and reinforcing fundamental communication skills.

Specialization

Four teaching units: Divided into 24 sessions with a total of 300 hours, available in-person or online. This track includes international expert masterclasses and field immersions.

Module Breakdown

Fundamentals of Event Management

Event Management as a Strategic Function
Successful Events: Master Classes
Designing Impactful Events
Theatricalization & Scenography
CSR of Events
ROI of Event Management

Event Production

Event Project Management
Audiovisual Techniques
Safety and Security
Digital Tools
Budget Principles
Legal Principles
Publishing/Print

Event Communication Strategies

Event Marketing/Sponsorship & Partnerships/Public Relations
Event and Social Media/Digital Devices
Event Promotion & Communication
Creative Strategies

Event Stakeholders

Understanding Your Client
Mastering Presentation Skills
Protocol Management
International Market
Working with Event Agencies
Event Industry Careers
Event Market Analysis

Pedagogical team

Dan Antoine Blanc Shapira

Co-founder of the events agency Sensation ! Expert in Sustainable Events

Assael Adary

Expert in Strategic Communication Co-founder of the research and consultancy firm Consultancy Occurrence

François Alix

Human Resources Consultant Coach Mayers Briggs

Donna Battista

Expert in Public Relations & Reputation

Amine Bennis

Expert in Digital Communication President of the Tribal DDB agency,

Oscar Sisto

Set Designer & Expert in Theatre in the Communication Department

Zakaria Serghini

Audiovisual expert Founder of the Zak Event and Special Effects agency

Arnaud Longueville

Expert in Sidology Co-founder of MPREZ & Business Expert

Degree

Dual Certification for Core Curriculum :
Upon successful completion of the core curriculum, students receive dual certification from UM6P Story School and Sciences Po Executive Education. Graduates earn the “Certificate of Fundamental Course in Communication” after submitting a research paper and passing their defense.

Executive Master’s Certification for Specialization:
Completing the specialization track grants students the UM6P-Story School “Executive Master’s in Event Communication,” recognizing their advanced expertise and practical skills in these critical areas.

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