Skip links

Executive Master in Digital Communication Strategy & Innovation

Become a Strategic Digital Communication Leader in the Age of Innovation

If you’re reading this, you already sense that communication is no longer just about content it’s about transformation, innovation, and impact.
In an era where digital technologies reshape how we connect, communicate, and influence, professionals need more than tools, they need vision.

At Story School, our Executive Master’s in Digital Communication Strategy & Innovation empowers you to lead the change.
You’ll learn to craft powerful narratives, harness data and AI, navigate complex platform ecosystems, and design bold, integrated digital strategies.

Are you ready to shift from being a participant in digital transformation to becoming its architect ?
Let’s lead the future of strategic communication together.

APPLY NOW

WHY ?

Build impactful, channel-appropriate communication plans anchored in digital realities.

Engage diverse audiences across formats and platforms with precision.

Produce high-value content that informs and converts.

Amplify efficiency, creativity, and ROI using cutting-edge tools.

Designed for ?

Digital Communication Specialists

Social Media Managers

Digital Marketing Executives

Content Strategists

Digital Strategists

Program Structure

The Master’s program is structured into two parts: a core curriculum and a specialization track, divided into four comprehensive modules.

Modules Overview

96 hours of training : Spread over 16 days, focusing on fundamentals of influence, advocacy & behavioral science. 

Four teaching units: Divided into 20 sessions with a total of 300 hours, available in-person or online. This track includes deep-dive modules, international masterclasses & field immersions.

Continuous : real-world influence plan evaluated by industry experts.

Certification depends on attendance, master’s Thesis quality and immersion performance.

Module Breakdown

  • Communication stratégique et transformation digitale
  • Influence digitale et leadership dans les systèmes complexes
  • Culture d’entreprise et conduite du changement numérique
  • Communication de crise, e-réputation et régulation digitale

  • Stratégie narrative et Brand storytelling
  • UX Content design et création multiformat
  • Visibilité des dirigeants et leadership d’opinion
  • Stratégies d’influence et collaboration avec les créateurs

  • Référencement naturel (SEO), médias payants et activation growth
  • Communication relationnelle : CRM & automation
  • Data Analytics et indicateurs de performance (KPIs)
  • Audit digital et production d’insights stratégiques

  • IA générative et automatisation de contenu
  • IA agentique et systèmes de communication
  • autonomes
  • Expériences immersives et communication Web3
  • Outils no-code et conception de produits digitaux
  • Veille stratégique, éthique et écoute sociale

Pedagogical team

Mathilde Cossé

Experte en stratégie digitale et storytelling pour entrepreneurs et entreprises

Elias Khrouz

Avocat inscrit au Barreau de Madrid et conseil juridique au Maroc

Colin Green

Founder and Managing Director of Wildfire

Kenza Dadi

Partner in strategic consulting Branding and Marketing Expert in Valyans

Kristian Manchester

Executive Creative Director and Partner of Sid Lee

JJ. Streliski

Co-founder of Cossette Montréal Professor of Marketing and Brand at HEC Montréal

Nadr El Hana

Senior lecturer Digital Marketing Expert

Thomas Fournier

Digital Director at Sopexa HOPSCOTCH

Lucie Lebaz

Branding Expert, Trainer, Creative Transformative Personal Branding Speaker

Nouha Berrada

Marketing and Management Expert Management

Zouhair Yata

Director of Publications, La Nouvelle Tribune Managing Director, AD/HOC Agency

Badr El Fekkak

Expert Branding Strategy Managing Director à Cairns O’Neil

Degree

Dual Certification for Core Curriculum:
Upon successful completion of the core curriculum, students receive dual certification from UM6P Story School and Sciences Po Executive Education. Graduates earn the “Certificate of Fundamental Course in Communication” after submitting a research paper and passing their defense.

Executive Master’s Certification for Specialization:
Completing the specialization track grants students the UM6P-Story School “Executive Master’s in Digital Communication Strategy and Innovation” recognizing their advanced expertise and practical skills in these critical areas.

Download Brochure
This website uses cookies to improve your web experience.
Explore
Drag