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Executive Master in Influence Communication & Advocacy

Become an Influence & Advocacy Game Changer

If you’re reading this, you recognize the critical importance of reputation, persuasion, and credibility in our interconnected world.

At Story School, our Executive Master’s in Influence & Advocacy empowers you to ethically and strategically shape opinions, steer agendas, and build meaningful coalitions.

You’ll combine behavioral science with strategic communication, digital influence, and crisis management expertise. Through dynamic simulations, practical case studies, and potentially immersive experiential activities, you’ll master the art and science of influence in real-world contexts.

Are you ready to unlock your potential as an Influence & Advocacy Game Changer? Let’s shape the narratives that shape the world—together.

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WHY ?

Gain a deep understanding of the fundamentals of branding and advertising.

Decode persuasion mechanisms, map actors and anticipate digital-first trends.

Read technological & societal shifts to craft future-proof advocacy strategies.

Design ethical campaigns, manage crises & e-reputation, and measure impact with data-driven listening systems.

Designed for ?

Brand Managers

Marketing Directors

Communication Specialists

Creative Directors

Advertising Executives

Program Structure

The Master’s program is structured into two parts: a core curriculum and a specialization track, divided into four comprehensive modules.

Modules Overview

96 hours of training : Spread over 16 days, focusing on fundamentals of influence, advocacy & behavioral science. 

Four teaching units: Divided into 20 sessions with a total of 300 hours, available in-person or online. This track includes deep-dive modules, international masterclasses & field immersions.

Continuous : real-world influence plan evaluated by industry experts.

Certification depends on attendance, master’s Thesis quality and immersion performance.

Module Breakdown

  • Theories of Influence & Advocacy
  • Behavioural Science & Persuasion
  • Influence in Complex Contexts
  • Emotional Intelligence & Interpersonal Influence
  • Comparative Influence (Political, Media, Economic)

  • Strategic Storytelling & Power Mapping
  • Plain-Language Communication
  • Nudge Techniques
  • Personal Branding for Influence
  • NGO & Civil-Society Influence
  • Truth, Manipulation & Disinformation
  • Advocacy & Digital Rules
  • Listening Systems & Campaign Evaluation
  • Stakeholder Engagement Strategies

  • Crisis Management & E-Reputation
  • Strategic Writing & Speechcraft
  • Public Speaking for Influence
  • Lobbying & Negotiation
  • Trust Management

  • African Narratives in Global Influence
  • Influence & Strategic Intelligence
  • Chess Moves in Communication

  • Theories of Influence & Advocacy
  • Behavioural Science & Persuasion
  • Influence in Complex Contexts
  • Emotional Intelligence & Interpersonal Influence
  • Comparative Influence (Political, Media, Economic)

  • Strategic Storytelling & Power Mapping
  • Plain-Language Communication
  • Nudge Techniques
  • Personal Branding for Influence
  • NGO & Civil-Society Influence
  • Truth, Manipulation & Disinformation
  • Advocacy & Digital Rules
  • Listening Systems & Campaign Evaluation
  • Stakeholder Engagement Strategies

  • Crisis Management & E-Reputation
  • Strategic Writing & Speechcraft
  • Public Speaking for Influence
  • Lobbying & Negotiation
  • Trust Management

  • African Narratives in Global Influence
  • Influence & Strategic Intelligence
  • Chess Moves in Communication

Pedagogical team

Hakim El Karoui

Founding Partner Volentia et Président du Club 21è siècle

Jon Haber

Strategic Communications Expert Harvard Kennedy School

Frederique Covington Corbett

Chief, Global Brand & Marketing @UNICEF, Board Director, Ex-Visa, Twitter, Microsoft

Benjamin Dard

Journaliste (France info, Franc-Tireur), Auteur, Producteur

Lucie Lebaz

International branding expert, Coach & Speaker | 40 Women Forbes 2025

Dominique Lê Van Truoc

Directeur Associé Deep Opinion Occurrence

Zouhair Yata

Director of Publications, La Nouvelle Tribune Managing Director, AD/HOC Agency

Jocelyn Munoz

Directeur Associé Deep Opinion Occurrence

Degree

Dual Certification for Core Curriculum:
Upon successful completion of the core curriculum, students receive dual certification from UM6P Story School and Sciences Po Executive Education. Graduates earn the “Certificate of Fundamental Course in Communication” after submitting a research paper and passing their defense.

Executive Master’s Certification for Specialization:
Completing the specialization track grants students the UM6P-Story School “Executive Master’s in Influence Communication & Advocacy” recognizing their advanced expertise and practical skills in these critical areas.

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