Badr El Fekkak
Branding strategy, Digital content
He was the Vice President, Strategy at McCann Worldgroup Canada, where he led strategic planning for key clients including Nespresso, L’Oréal, Maybelline and General Motors.
Prior to this, he was the Vice President of «VICE Media»,where he specialized in brand content development, partnerships and strategy.
Badr has held high-level strategic planning roles at Bleublancrouge and Cossette, where he was responsible for the strategy of clients such as McDonald’s, Aeroplan, BDC, Ubisoft and Sephora.
Badr El Fekkak has a PhD in Political Theory from King’s College London, and an Executive Master’s Degree in Strategy and Innovation from the University of Oxford.
