Patrick Beauduin

Patrick Beauduin has spent most of his career in advertising in Europe and Canada:

— Creative VP at Cossette (Canada’s leading communications agency) from 1996 to 2010,

— DG of Radio-Canada from 2010 to 2013, to support the digital shift of public radio,

— Taught Consumer History at HEC Montréal for 17 years, and Brand in the Digital Age at MBA programs in Bordeaux and Shanghai,

— Has given over 200 talks to business leaders in France and abroad.

Published – Le long parcours d’une grande gueule – Ed. Guy Saint Jean – 2016

Master’s degree and Agrégation in Journalism and Social Communication (University of Brussels).