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Fundamental Program in Communication

Advance Your Communication Expertise

In today’s rapidly evolving communication landscape, mastering the fundamentals is crucial for effectively conveying organizational goals and addressing key challenges.

Story School’s Fundamental Communication Program offers a comprehensive curriculum designed to equip professionals with the skills needed to navigate and influence their ecosystems. By leveraging the latest tools and techniques, this program helps participants rethink their strategies and practices, ensuring they stay ahead of industry trends and contribute to the strategic role of communication within their organizations.

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WHY ?

Gain a deep understanding of the core principles of communication.

Learn to develop and implement effective communication strategies.

Acquire skills to manage communication projects efficiently.

Cultivate creativity and persuasive communication skills to create impactful brand messages.

Improve your skills and reinforce your expertise in the field

Designed for ?

This program is designed for professionals who wish to enhance their communication skills and are looking to take a step back from their daily tasks to reflect on their role and contribution to the successful transformation of their organization through effective communication practices.

Program Structure

The Master’s program is structured into two parts: a core curriculum and a specialization track, divided into four comprehensive modules.

Modules Overview

96 hours of training: Spread over 16 days, focusing on building and reinforcing fundamental communication skills.

Four teaching units: Divided into 20 sessions with a total of 300 hours, available in-person or online. This track includes international expert masterclasses and field immersions.

Module Breakdown

  • Strategic Communication
  • Financial Communication
  • Crisis Communication
  • Communication Plan
  • Introduction to Branding
  • Fake News

  • Consumer Behavior
  • Digital Strategies
  • E-commerce and Digital Sales
  • Data Analytics
  • Media Landscape & Economy

  • Digital trends
  • AI Applied to communication
  • Social Listening and social media monitoring

  • Developing your creativity
  • Audiovisual production
  • Slidology

  •  The Pitch
  • Writing skills
  • Creative writing and Storytelling

Pedagogical team

Assaël Adar

Expert in Strategic Communication Co-founder of the communication research and consulting firm Occurrence (Groupe IFOP)

Jon Haber

Co-founder of Saboteur & Creative Director

Julien Baudry

Expert in Communication Strategies/ Sustainability/ Stakeholder Management Professor of Communications at the University of Montreal Director of Public Affairs, Port of Montreal

Laurent Poinsot

Expert in financial communication Professor of Finance at Dauphine and at CLIFF (French Association for Investors Relations)

Kristian Manchester

Executive Creative Director and Partner of Sid Lee

Leslie Jung-Isenwater

Expert in corporate and financial communications strategy and international press relations Member of the Executive Committee of Image 7

Abdellah Tourabi

Expert in media training & public speaking Political journalist, columnist and presenter

Camille Collet

Expert in digital intelligence and social listening Data Analyst and Communications Consultant at Deep Opinion

Jean François Renaud

Expert in digital communications and strategy Associate Professor at HEC Montréal Chairman & Co-founder of Adviso

JJ. Streliski

Co-founder of Cossette Montréal Professor of Marketing and Brand at HEC Montréal

Eric Salomon

Expert in Pitch & Coaching Founder of Time to pitch

Badr El Fekkak

Expert Branding Strategy Managing Director à Cairns O’Neil

Benjamin Dard

Expert in information science/fact-checking Economic journalist Director of Philae production

Stanislas de Saint Hippolyte

Expert in writing and international press relations Consultant at Image 7 Former journalist

Hajar Chokairi

Expert Branding Strategy Managing Director à Cairns O’Neil

Arnaud Longueville

Expert in Slideology Co-founder of MPREZ & Business Expert

Thomas Fournier

Digital Director at Sopexa HOPSCOTCH

Xavier Couture

Television producer Member of the Management Committee at Image7

Degree

Story School Certification : Upon successful completion of the core curriculum, graduates earn the “Certificate of the Fundamental Program in Communication” from UM6P Story School.

Dual Certification with Sciences Po Executive Education : Upon successful completion of the core curriculum, and submission of the research paper and thesis defense, students receive dual certification from UM6P Story School and Sciences Po Executive Education.

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