Your learning story starts here! Whether you are a business leader, an engineer, a sustainability expert, or an expert in any other field, we empower you to become an effective storyteller. Through our Africa-centered executive education programs, we enable you to learn through practical experience, unleash your creativity, and amplify your influence by harnessing the power of storytelling. Empowering communications means offering multidisciplinary executive education learning programs. Our Media Story Stories can convey powerful messages and inspire change. By harnessing the potential of visual media, we strive to bring stories to life and empower audiences to discover their unique voices, unlock their potential, and effectively communicate ideas. Story School Studio is a dynamic production and video-making studio with a strong focus on promoting the art of storytelling. Through dedicated efforts, the studio aims to create compelling content including video interviews, photography, short videos, and various other engaging formats. “The Storyteller” is Story School’s disruptive newsletter designed to keep Our Advisory Story At Story School, we offer strategic communications advice and coaching tailored to deliver impact in your context. Communication specialists bring expertise in problem identification, communication development and deployment and one-to-one coaching. Our Art Story Art is at the crossroads of our expertise. Our messages are better understood through the use of colors, shapes, symbols, moving images or performances. At Story School, Art teaches us how to disrupt communication and rise our discourses to one’s consciousness. We provide tailored trainings and creative content blurring the lines between art and communication. Our Research Story Through expert practitioners and academics, Story School aims to stay at the forefront of communications methodologies and academic research. Expertise Fundamentals Understand the importance of communication and its holistic impact on organizations. Develop strategic communication skills, including tools and processes to communicate with impact. Fundamentals training empowers you to develop new perspectives and provides you with key concepts and benchmarks to radically transform your internal and external communication. Writing Continuously improve your writing skills. Learn how to convince, mobilize, synthesize, and engage through the power of the written word. Translate strategy into communication that is widely understood by employees and other stakeholders. Writing training gives you the tools and techniques to make your writing more effective throughout your career, whatever your role, function, or level. Speaking Sharpen your public speaking skills. Public speaking training helps you to express yourself in a clear and structured way, which is an essential skill for anyone working in an organization. From presenting files, holding interviews with journalists, speaking in front of an audience, or project pitches, learning to use your voice effectively is key. The public speaking training gives you the techniques to prepare yourself in these areas. Additionally, the training helps you to identify your strengths and weaknesses, and better manage your stress. Listening Master the science of listening and conversation. Whether it’s listening to colleagues, stakeholders, or social networks, listening is an important skill that should be intentionally developed. The listening training is an opportunity for individuals to hone listening skills and learn the difference between pushing messages and creating a dialogue with stakeholders. Crisis Communication Learn strategies for crisis communication. This training teaches you how to communicate with impact when it matters most, how to put in place a communication process to manage a crisis, and how to carry out a REX (feedback) once a crisis is over. Finding your voice in a crisis is a must for all effective communicators. Stakeholder Engagement Learn how to engage a variety of internal and external audiences. In a landscape of multiple fragmented, complex, and specific Stakeholders, effective communicators must understand the principles and concepts of good engagement for the greatest impact. The Stakeholder Engagement training gives you the opportunity to understand why and how to engage audiences, including the skills to map stakeholders, decipher their opinions, expectations, and needs. Branding Understand the value of branding and learn how to communicate in a way that supports and protects your organization’s brand. Everyone impacts the organization’s reputation and thus contributes to the value of the brand. This training enables you to understand how a brand is built, how to articulate the brand’s different dimensions (corporate brand, employer brand, etc.), and how to develop and protect the brand. Digital Stay up to date with the continuously evolving digital strategies and practices. This training gives you an understanding of social networks, new media, and the rules of digital. It also offers insight into the important role of digital for brand building; from the way to build leadership presence across digital platforms, through to mastering SEO/SEA techniques. Events Learn how to design and implement an events strategy. Today, events can take a wide variety of formats – from presence at a trade show, to internal seminars, general meetings and beyond. Event management is a major tool in building the relational capital that a company must create and maintain with its stakeholders. This training helps you understand how best to reach your audience across internal, external, and business communication, specifically through the lens of event design. Design / Production Communicate effectively through a variety of formats. From traditional formats (reports, posters, logos, videos, etc.) to new formats (podcast, motion design, VR, Metaverse, etc.), learn how experts in DTP, computer graphics, data visualization and audiovisual production apply their skills to communicate for impact. This training course empowers you to learn about contemporary formats and to acquire the necessary skills to use them effectively. To provide a transformational learning experience for all students at Story School, White Belt This learning level is open to Orange, Blue This learning level is open for Black Belt This learning level is for communications We offer three types of executive education learning programs: Custom programs, Open programs and Master programs. We engage with educators, executives, and communications practitioners to design innovative programs for diverse audiences across all learning levels. We engage with educators, executives, and Custom programs are tailor-made executive training programs for participating organizations. Story School’s Master Programs are specialized executive training courses crafted to address specific communication objectives. These programs offer a structured curriculum, from foundational to advanced levels, ensuring comprehensive learning tailored to the needs of professionals. Open programs are pre-defined executive training programs that meet diverse communication objectives. Executive programs range from foundation level (white belt) to intermediate level (orange / blue / brown belt) and advanced level (black belt) and are selected according to audience needs. Faculty & Experts Digital Marketing, Marketing, Business Strategy Organizational Communication Marketing & Digital issues and trends courses Corporate and discourse writing training Organizational communication training Crisis communication training Theater techniques for communication training Corporate writing and messaging Influence communications Corporate & Discourse Writing, Strategic Communications, Crisis Communications Corporate and discourse writing training Strategic Communications, Crisis Communications Artificial Intelligence And Communications Agency Management, Art and Communications Strategic Communication, Quantitative And Qualitative Studies, CSR, Educational Engineering Information Sciences, Economy Are you curious to learn more about our vibrant community at Story School? We’d love to hear your story! Are you a professor interested in collaboration? A prospective professional looking to embark on a transformative educational journey? Whatever your story, we would love to hear from you. Leave us a message and we’ll be in touch. Our Executive Education Programs
At Story School, we believe everyone has the potential to communicate with impact.
Every communication is a story
At Story School, we believe storytelling
is a powerful form of communication.
Story School
Studio “The Storyteller”
readers informed and inspired. This newsletter goes
beyond updates and announcements, to focus on stories,
articles, and insights that shed light on the vital role of
communication in leadership. It serves as a valuable
resource for individuals seeking to find their voice and use it
effectively to make an impact. “The Storyteller” aims to
become a thought-leadership platform for sharing
experiences, perspectives, and expertise in the realm of
communication.
Stories make and change organizations. Our communication advisory services are designed to empower leaders and organizations to communicate with impact.
Art has the power to represent one’s thoughts and to inform an audience without textual content.
The research program at Story School is rooted in case studies, analysis, research and panel discussions conducted by communication experts.
Our executive learning programs are
cutting-edge, not conventional
A Transformational
Learning Experience
we offer a unique 5-belts learning system that stretches across foundational, intermediate, and advanced levels. Foundational
everyone and focuses on
building awareness of
communication topics. Intermediate
and Brown Belts
communicators who can engage in meaningful
interactions and convey their message
effectively, but they may still require
additional practice and exposure to reach
an impactful and advanced level of fluency. Advanced
professionals looking to deepen mastery of
communications.
communications practitioners to design innovative
programs for diverse audiences across all learning levels. Custom
Programs
We work closely with our clients to create a customized learning story for the organization.
As part of any custom program, we offer a core curriculum that provides an overview of the fundamentals of communication.
Master programs
Open
Programs
No matter your experience,
you can find your voice at
Story School.
“Teaching at Story School is a fantastic experience.
The facilities are fabulous, the school team is highly dynamic,
and the students I’ve had the chance to meet have far-reaching aspirations.
But what’s most exciting is Story School’s vision and ambition for the future!” Jean François Renaud
“I taught three courses offered by Story School, in collaboration with the Africa Business School.
Aimed at professionals from several major Moroccan companies,
these experiences have been remarkable and enriching.
We had the opportunity to delve into topics such as internal communication,
empathy, leadership, and nonviolent communication,
as well as crisis management and interpersonal conflict resolution.
Teaching with Story School has provided me the chance to experiment with various teaching methods,
all with one guiding principle: practical and interactive learning!” Amandine Hamon
“Thank you very much for these
two training courses, which were top notch!
Some of the concepts shared
were particularly mind-opening.” Attendee
“This training course enabled us to
familiarize ourselves with the rules
and best practices of corporate
writing and to learn from real cases
and practical experience.” Attendee
“It’s necessary to understand
the importance and the power
that communication has in
an organization. Thank you!” Attendee
“The speaker was particularly
interesting, and the training offered
us practical, realistic tools.” Attendee
“The theater techniques for communication
session is very pragmatic and concrete and
has immediate applications for participants
in terms of posture and self-confidence when speaking.” Attendee
“I had the opportunity to accompany Story School on designing courses, specifically on how to prioritize, synthesize, and structure ideas, and how to write communication content. I was struck by two things: the high level of professionalism of the students and the seriousness of the educational support. The diversity of the audience’s backgrounds is a real asset to the teaching.”
Stanislas de Saint Hippolyte
“Excited from the moment I received the invitation from Story School, I was impressed even before setting foot on the campus. Anything less would have been surprising since the school’s reason of being is centered around communication. For me, communication is the vehicle, the essence, of what brings people together. It highlights what we have in common while having the power to educate us and reveal other perspectives. The mission of Story School will have a ripple effect far beyond the university’s walls. And its strength lies right there.”
Martine St-Victor
“I’ve had the pleasure of working with the Story School for some time now. I’ve found a rare blend of professionalism and good humor, enthusiasm, and seriousness. All in start-up mode. With experiences that come from all over the world and that radiate all over the world. But Story School is also, and perhaps above all, a team proud to be building a world-class educational infrastructure to train the Moroccan and African elites in Morocco and Africa. For the Story School, in the field of communications. For UM6P, to which it belongs, in a global sense. In short, a wonderful experience!”
Hakim El Karoui
“This training course enabled us to
familiarize ourselves with the rules
and best practices of corporate
writing and to learn from real cases
and practical experience.” Attendee
“I found the students at Story School smart and curious with a strong passion to learn, excel and ask probing questions. As faculty, we were encouraged to use a practical-world approach that included real-world examples and best practices. It was a great experience, and I am looking forward to teaching at Story School again.”
Jon Haber
“As the Chief Digital Officer at a communications agency, I had the honor of conducting a course on Artificial Intelligence for executives at Story School. The professionals’ profiles and commitment, their curiosity and the exceptional learning environment provided by the University allowed us to have very enriching exchanges, in line with the reputation of UM6P.”
Thomas Fournier
“The Story School, for me, represents the joy of collaborating with a creative, imaginative & passionate team and contributing to the development of an innovative and disruptive communications trainings programs.”
Suzanne Sauvage
“What a privilege to be involved in the development of a communications school in Morocco within UM6P! As a teacher at CELSA, Sciences Po, Sorbonne and other institutions, I am delighted and proud to actively contribute to the establishment of excellence in communications education in Morocco. After just a few months, Story School has already implemented its first educational program, now double-certified with Sciences Po Paris Executive Education. Customized training, research, and consulting—there’s still much more to be developed. The best is yet to come!”
Assaël Adary
“For two days, we sought to understand, along with around forty trainees, how and why fake news proliferate and, most importantly, how to thwart them. Thanks to an attentive and inspiring team and the trainees from diverse backgrounds eager to share their experiences with fake news in their daily lives, the discussions were engaging and vibrant!”
Benjamin Dard
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