Conference on “The need for the company to reinvent its conversation” organized on May 8th, 2023 at UM6P Benguerir Campus
On May 8th, 2023, Story School organized a conference on “The need for the company to reinvent its conversation” at UM6P Benguerir Campus, which was open to all employees of the UM6P – OCP Group ecosystem.
The conference highlighted Mr. Patrick Beauduin, a well-known practitioner in the field of communications who worked in advertising in Europe and Canada and taught for over 17 years on an academic level in various places in the world. Mrs. Kenza Dadi, a Moroccan expert in branding shared her insights along with those of Mr. Patrick Beauduin.
This conference highlighted the evolution of communication practices through the ages and aimed to familiarize and sensitize the public on its strategic business importance.